General Mills brought back Cheerios Kid and Sue this year, but nothing like they were in the 60s commercials. For some "reason" Sue instantly became an object for every rapacious none-such to grab and run away with. I bet even Sue never understood her unique appeal to weird thingies.

I'd love to hear what the executive behind the Kid and Sue ad campaign confessed to his psychiatrist--I think he had a helluva fetish.

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